Editing, project management, content production

Cohere eBook Production

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The Challenge:

Assist our team at Cohere with the production of topical eBooks directed at key audience segments.

Cohere eBooks

The Approach:

I took on a project manager role to help guide the production of Cohere eBooks, which included copyediting, managing deadlines, and interfacing with design, legal, and demand generation teams.

eBook campaign performance

We published eBooks on relevant topics and integrated them into our demand generation campaigns. They successfully brought in new marketing-qualified leads.

Gated eBook landing pages

I also helped create landing pages for each of our eBooks, writing the copy and helping choose the images. These LPs were an important part of our demand generation campaigns.

The eBook campaigns were some of our most successful campaigns to date, bringing in hundreds of MQLs in the first few months after they went live. The Sales team was able to confirm that these were in fact high-quality leads.

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