Editing, project management, content production
Cohere eBook Production
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The Challenge:
Assist our team at Cohere with the production of topical eBooks directed at key audience segments.
Cohere eBooks
The Approach:
I took on a project manager role to help guide the production of Cohere eBooks, which included copyediting, managing deadlines, and interfacing with design, legal, and demand generation teams.
eBook campaign performance
We published eBooks on relevant topics and integrated them into our demand generation campaigns. They successfully brought in new marketing-qualified leads.
Gated eBook landing pages
I also helped create landing pages for each of our eBooks, writing the copy and helping choose the images. These LPs were an important part of our demand generation campaigns.
