Copywriting, branding
Cohere Brand Voice Copywriting
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The Challenge:
Write copy that helps to re-imagine the brand voice for Cohere, a dynamic tech company that provides AI tools to enterprise companies and large organizations.
Brand voice copy alternatives
Treatment 1: “Efficient AI” (Speedy, helpful, and results-oriented)
Treatment 2: “Aspirational AI” (Futuristic, bespoke, and inspirational)
Treatment 3: “Modern AI” (Beautiful, flexible, and playful)
Treatment 4: “Professional AI” (Powerful, practical, and reliable)
Treatment 5: “Leadership AI” (For the best companies, those who ‘get it’)
The Approach:
I wrote new headlines and body copy for a Cohere landing page, providing several different options with different brand voice treatments.
I created five different brand voice treatments and wrote experimental copy for each one. I then reviewed the alternatives with my manager and key stakeholders internally.
Full copy treatment for “Aspirational AI”
Full copy treatment for “Modern AI”
Full copy treatment for “Professional AI”
Full copy treatment for “Leadership AI”