Content strategy, internal communications

Amazon Content Strategy

Scroll ↓

The Challenge:

With the company releasing a new LLM-powered voice assistant, my team needed to create a content strategy for the new product and communicate it internally.

Define a content strategy

Content strategy document (To protect sensitive company information only page one is shown)

Communicate internally

Internal content wiki (To protect sensitive company information, only page one is shown)

The Approach:

I worked collaboratively with the team to help articulate the content strategy and to communicate it across teams and departments.

I interviewed key stakeholders to understand their needs and then helped develop a comprehensive content strategy while working across multiple teams and departments to find alignment.

I created a new internal wiki page explaining how to add content to the new LLM-assisted product and presented the new wiki at internal meetings to design and content teams.

Cohere eBook Production

Amazon Conversation Design