Data analysis, long-form content, PR, earned media
Puls Appliance Repair Report
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The Challenge:
Use our internal data to create a compelling piece of “big rock” content that tells a story.
The 2019 Puls Appliance Repair Report
Explaining the value propositions for Puls technicians.
Stories from the 2019 Appliance Repair Report
The Approach:
Write a report that helps consumers understand when and how to get their appliances repaired.
The report showed how much it costs to repair the most common household appliances like refrigerators, washing machines, dryers, garbage disposals, ovens, & dishwashers.
It also helped consumers decide when to repair an appliance versus buying a new one.
Finally, the report showed how long you can expect common appliances to last, on average.
Examples of earned media from the report
